The Color Trend color palette for 2025 was divided into three themes: “Who We Are,” “Dawn,” and “What We Dream.” The goal was to capture the essence of Brazilian identity, reflect life’s transitions, and express the dreams of our people, summarized in the Truth of the Dream. This palette is inspired by the rich heritage of Black and Indigenous cultures, the exuberance of our natural biomes, the aspirations of the Brazilian population after the pandemic, and global trends that influence culture.